For a company who is launching a product globally, there are many considerations to make such as the importing of the item, the localisation of staff, and the legalities of the country or countries being dealt with on a day-to-day basis.
One important area to consider however; is the language used for instructional videos which now often accompany product launches, particularly when tied in with the use of social media for content marketing purposes.
News
In the age of the Internet and globalisation, fluid communication across language barriers has never been more important. Translation is therefore essential in many international contexts: setting up operations abroad, internationalising your offer, communicating with multicultural partners... Whatever the sector concerned (medical, legal, financial...), or the type of service (translation, interpreting, voice dubbing...), Alphatrad UK has professionals working in over 100 languages, from the most widely spoken languages in the world to the rarest languages.
Read more
Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovenia, and Slovakia are rapidly expanding countries. Their growth and low unemployment rate put them in a favourable position in a constantly changing Europe.
Read more
On 3 January 2019, Optilingua International expanded its operations to include a branch in Glasgow (Scotland). Alphatrad UK now has two points of contact: London and Glasgow.
With the new branch, the Europe-wide company is responding to the ever-increasing demand for language and translation services in Glasgow, and Scotland in general.
Read more
On 1 January 2019, the new Packaging Act 2019 (Verpackungsgesetz, VerpackG) will replace the current Packaging Ordinance Act (Verpackungsverordnung, VerpackV). This raises important questions about sales of outer packaging, transport packaging, and packaging materials, especially for online shops in the German market.
Read more
Germany is European Champion: with more and more trade shows and visitors. Companies in the trade fair industry enjoy a stable and agile market, and incidentally, they also successfully defy the virtual competition of the Internet.
Trade shows en masse
Worldwide, according to the number of trade shows and congresses, Germany is second only to the USA (941 trade shows/congresses in 2017). But in Europe, Germany takes first place. Here are the top five:
Read more
Globalisation has become commonplace in many areas of life. In the business world in particular, contacts are spread all over the globe and communication with customers, suppliers, and business partners takes place via different channels. Direct conversation, however, still plays the most important role, because it enables you to make basic arrangements or clarify complex relationships quickly without roundabout communication or waiting for important answers.
Read more
Nowadays, interview recordings are transcribed for very different purposes.
They are used to support the theories of bachelor or master theses, are written down for social media, or are used as subtitles.
Read more
2018 will be another exciting year for all football fans, because from mid-June to mid-July, 32 teams will fight for the coveted, golden trophy. There have already been some surprises in the play-offs, with Italy and the USA failing to secure a place in the finals. Russia will play the opening match against Saudi Arabia as the host country, and on 15th July, the two best teams in the world will meet in the Luzhniki Olympic Stadium in Moscow.
Read more
In consecutive interpreting, the translation takes place with a time lag. The interpreter takes notes during the original talk and translates the contents of the speech at the end. This makes it easier for listeners to understand the translated content or complex relationships presented in a foreign language. This form of translation is often used for speeches to give listeners the opportunity to hear the original version themselves, even if they do not speak the foreign language perfectly.
Read more
It is only recently that the e-commerce market in Sweden has taken on a greater significance. It has grown rapidly over the last five years, and a few large mail order companies have prepared the way for a clear increase in sales through online shopping. In 2016, more than 10 billion euros worth of transactions were made online in Sweden, and the predictions show increasing growth.
Read more